CPA Coaching LLC · Nicole Richards
Your Visibility
Scorecard
Five areas. Honest scores. See how confidently you're showing up online — and exactly what to fix.
How to use this: Score each area from 0 to 10 based on what a new customer would find if they searched for your business right now. Be honest — a 7 means it's genuinely good, not just that it exists. When you're done, Nicole will score it from her end and you'll compare on a short call. Most people are surprised by the gap.
1
About Your Business
So Nicole can look you up before the call
2
Your Visibility Scores
0 = doesn't exist · 5 = exists but limited · 10 = genuinely strong
0–15
Critical
16–30
Urgent
31–40
Building
41–50
Confident
Message
Is it clear what you do, who you serve, and why someone should choose you? Does your bio, headline, and description actually say it?
5
Presence
Are you showing up on the platforms your clients actually use? Not everywhere — the right places.
5
Content
Are you posting consistently in your own voice? Does what you share actually reflect the work you do?
5
Proof
Are there reviews, testimonials, or public responses that show people trust you and your work?
5
Path
Is there a clear, easy next step for someone who finds you? Can they contact you, book you, or buy from you without guessing?
5
35
out of 50
Urgent
3
In Your Own Words
Optional but valuable — Nicole reads these before the call
What is your biggest marketing frustration right now?
What do you wish more people knew about your business?
Have you tried anything to improve your online presence before? What happened?
When you submit: Nicole receives your scores and answers before your call. She will have already done her own audit from the outside. The call is where you compare — and that conversation is where the real picture comes together.
Send My Scorecard to Nicole
cpa-coaching.com · info@cpa-coaching.com